Working With Sales
The CRM app concept considers using Jira issues as sales for several purposes:
the sales workflow can be adjusted as you prefer, with no limitations
your sales team don't have to switch between their regular board to CRM and back to manage both sales and other tasks
the standard Jira reports and gadgets can be applied to sales as well (like Assigned to me, Average time in status, Issue statistics and others)
smooth integration with other apps: set a Reminder for a sale, display sales in Calendar, etc.
Your Jira administrator can adjust the sales workflow, fields and reports for your needs.