The app provides the following custom fields:
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Company
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Contact
Once you've installed CRM for JIRA Cloud, the custom fields will be created automatically in Custom fields (JIRA administration → Issues → Custom fields).
Those fields are synchronized with the issue CRM section in both directions and allow you some extra manipulations you cannot achieve with the web section, for instance:
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using basic filters and JQL-functions to search issues related to the particular CRM Companies
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working with contacts & companies on create/transitions screens (where you just cannot access the web section). ⚠️ Note that auto-population will not be performed on the create/transitions screens.
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using bulk operations
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using gadgets/reports