The CRM app concept considers using Jira issues as sales for several purposes:
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the sales workflow can be adjusted as you prefer, with no limitations
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your sales team don't have to switch between their regular board to CRM and back to manage both sales and other tasks
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the standard Jira reports and gadgets can be applied to sales as well (like Assigned to me, Average time in status, Issue statistics and others)
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smooth integration with other apps: set a Reminder for a sale, display sales in Calendar, etc.
Your Jira administrator can adjust the sales workflow, fields and reports for your needs.